Marnie-Claire Hilton is a Melbourne-based social media and content professional with experience across wellness, lifestyle, food, ceramics, beauty and boutique brands. Through thoughtful content, clear brand storytelling and considered visual direction, she helps brands show up online with consistency, personality and purpose.
I bring together social media strategy, content creation, copywriting, visual direction and community-led storytelling to help brands feel cohesive and considered online.
Design-trained and detail-led, with four years of brand experience across wellness, beauty, food, ceramics and lifestyle. The work sits where editorial style meets practical strategy: content that looks good, sounds like the brand, and actually performs.
A small index of recent collaborations across wellness, beauty, food and studio brands.
Content, social and retail campaign support for an Australian wellness food brand.
Ongoing social content, short-form video and seasonal retail campaigns. The work focuses on bringing the brand's warm, considered tone into everyday content while supporting product launches across digital and in-store.
Social / Reels / UGC / Retail / EDMs
Studio launch and ongoing social for the Melbourne flagship of a global Pilates brand.
Managing the social media presence of JETSET Pilates Glen Iris from launch, supporting local brand awareness, content strategy, community engagement and ongoing brand growth. Shaping a content rhythm of studio reels, member moments and community storytelling that translates a global brand into something distinctly Melbourne.
Strategy / Content / Reels / Community
Beauty-led social and EDM support for a modern Australian nail polish brand.
Editorial social content, product-led campaigns and EDM support. Visual direction sits between modern beauty and quiet still life, keeping the feed playful, polished and unmistakably Miss Frankie.
Content / Campaigns / EDMs / Product
Visual systems and content for a warm, considered B2B food business.
Visual direction and content systems for a B2B food brand. The work centres on translating a quiet, craft-led identity into templates, social content and ongoing assets the in-house team can carry forward.
Templates / Content / Visual Direction
Tactile, handmade brand storytelling for an independent ceramic artist.
Ongoing brand storytelling for an independent ceramic studio. Editorial styling, process imagery and short-form video built around the maker, the material and the slow rhythm of the studio.
Editorial / Styling / Process / Story
A blend of strategy, content and craft. From planning the calendar to filming on site, writing the caption and reporting on what worked.
The kit behind the content, planning and day-to-day social management.
Measurable results across launches, campaigns and communities.
Launching Melbourne's first JETSET Pilates studio and managing social, content and community growth from day one.
Supporting a national wellness brand through product rebrand, launch campaigns and always-on content.
Growing an Australian nail polish brand through editorial content, product campaigns and community engagement.
Available for social media management, content creation and brand storytelling projects. Freelance, in-house and ongoing collaborations welcome.
